I've spent most of my career immersed in the worlds of beauty and wellness, working across PR, talent management and brand consultancy. Over the past 13 years I've worked with agencies, founders, brands and talent on everything from media coverage and partnerships to events and influencer campaigns. I love getting under the skin of a brand, helping shape stories that people actually want to engage with. Beauty and wellness remain my first loves, but I'm equally interested in how culture, trends and communications continue to shift and evolve.